Project

Horsham Open Studios logo development

The final logo. please scroll down the page to see how exactly this logo developed..

Horsham Open Studios posters 2010 and 2011

A0, A1, A2, A3 and A4 posters for both, year 2010 and 2011 Open Studio events

Banners for Horsham Open Studios

Banners in use at the market day.

Tree banners for Horsham Open Studios

Tree banner, designed to go around the trees.

Horsham Open Studios brochure design

Page from the brochure 2010.

Horsham Open Studios logo development

These were the very first sketches of the HOS logo design

Horsham Open Studios logo development steps

Second page, more sketches...

Horsham Open Studios logo development

The very first time the beginnings of the final logo makes appearance...

Horsham Open Studios logo development voting

These were the 4 logos to choose from for the final development. No 2 was the winner.

Horsham Open Studios logo development process

Other logos developing alongside the main logo...

Horsham Open Studios logo development different stages

Once the logo was nearly there, I needed to choose a suitable font which would be arty but also presenting of a body of professionals. At the same time keeping in mind that font fashions come and go so the chosen font would'nt look old-fashioned in years to come.

Horsham Open Studios logo development stages

This is a Photoshop screenshot where I chose the most appealing one from the previous page of the sketches, switched over to brush and ink to make the logo more flowing and random. From there I used Photoshop and Illustrator to fine tune the most appealing one from this lot. You saw the finished result at the top of thepage